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Jack Daniel's

Jack Daniel's 'Old No.7' Brand Black Label Sour Mash Whiskey

Jack Daniel's 'Old No.7' Brand Black Label Sour Mash Whiskey

Jack Daniel's Old No.7 Brand

A Testament to Tradition and Tenacity

Nestled in the heart of Tennessee, amidst the timeless landscape of Moore County, Lynchburg, the legacy of Jack Daniel's Old No.7 Brand unfolds—a story woven with mystery, resilience, and a steadfast commitment to quality. Despite the debated origins of its founding, with historical records hinting at 1875 contrary to the 1866 date on its label, this whiskey has grown to become the highest-selling American whiskey brand globally, a testament to its flavor and its enduring legacy.

  • Product Details:
    • Name: Jack Daniel's Old No.7 Brand
    • Type: Tennessee Whiskey
    • ABV: 40%

Crafted with a meticulous dedication to the art of whiskey-making, Jack Daniel's Old No.7 does not confine itself to the calendar for aging. Instead, it honors the timeless tradition of judging readiness by appearance, aroma, and taste—a practice established by Jack Daniel over a century ago. This commitment to quality has cemented Jack Daniel's place in the annals of whiskey history.

Charcoal Mellowed Sophistication

At the core of Jack Daniel's Old No.7's distinctive character is its unique charcoal mellowing process, where each drop is filtered through sugar maple charcoal, imparting a smoothness that sets Tennessee whiskey apart. This process, combined with maturation in new, handcrafted white oak barrels, cultivates a balance of sweet and oaky flavors that define the essence of this celebrated spirit.

A Journey Through Time and Trials

Jack Daniel's journey is as rich and complex as the whiskey itself. From triumphing at the 1904 St. Louis World's Fair to navigating the challenges of the temperance movement and Tennessee's dry laws, this brand has stood the test of time and prohibition. Even today, the distillery's location in a dry county adds to its mystique, underscoring a history of overcoming adversity with innovation and grace.

A Spectrum of Craftsmanship

Beyond Old No.7, Jack Daniel's portfolio showcases the breadth of its craftsmanship with offerings like Gentleman Jack, doubly charcoal-filtered for even smoother character, and the Green Label, representing lighter spirits. The distillery also prides itself on exclusive selections such as Silver Select for international whiskey aficionados and single-barrel and barrel-proof editions, highlighting the meticulous care and variability of whiskey-making.

An Invitation to Savor

Jack Daniel's Old No.7 is more than a whiskey; it's a cultural icon that invites enthusiasts and novices alike to explore the depth of American whiskey. Whether enjoyed neat, on the rocks, or as the cornerstone of a classic cocktail, it offers a taste of history, a whisper of the mystique surrounding its founder, and the unwavering spirit of a brand that has weathered the test of time.

Dive into the legacy of Jack Daniel's Old No.7 Brand—a spirit not just made but crafted to perfection, embodying the true essence of Tennessee whiskey.


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Regular price $28.99 USD
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