Jägermeister is the legendary herbal liqueur born in Wolfenbüttel, Germany—a rich and mysterious spirit crafted from a secret recipe of 56 botanicals. Celebrated for its bold flavor, unique heritage, and iconic green bottle, Jägermeister has become a global symbol of irreverence, nightlife, and high-quality craftsmanship. Whether sipped ice-cold, enjoyed as a shot, or mixed into a classic cocktail, Jägermeister is a bold expression of tradition and innovation.
Product Details:
- Type: Herbal Liqueur
- Bottle Size: 750 ml
- Base Ingredients: Secret blend of 56 herbs, roots, fruits, and spices
- Country of Origin: Germany
- Region: Wolfenbüttel
Sensory Description:
Dark amber in color, Jägermeister offers a complex bouquet of botanicals with prominent notes of caraway, anise, citrus peel, and peppermint. The palate is rich and layered, striking a masterful balance between sweet, bitter, and spicy tones. Its texture is velvety and concentrated, finishing with a pleasant herbal warmth that lingers on the tongue. Often described as invigorating yet smooth, it is truly a one-of-a-kind experience.
Awards & Accolades:
- Silver – Non Vintage, NZ Spirits Awards, 2021
- Bronze – Non Vintage, NZ Spirits Awards, 2020
- Finalist – Non Vintage, Ultimate Beverage Challenge, 2016
- Great Value – Non Vintage, Ultimate Beverage Challenge, 2016
Distiller's Background:
Jägermeister was created in 1934 by Curt Mast in the town of Wolfenbüttel, where it is still produced today. Originally intended as a celebratory drink for hunters, the name “Jägermeister” means “Master Hunter,” and the iconic stag-and-cross logo pays tribute to Saint Hubertus, the patron saint of hunters. The Mast family’s dedication to quality and secrecy has preserved the original recipe for over 80 years. With roots as a humble vinegar and wine business, Jägermeister has grown into a global brand while maintaining its commitment to traditional craftsmanship, oak aging, and a deep respect for nature.
Serving Suggestions:
- Ice-Cold Shot: Chill Jägermeister to sub-zero temperatures and serve straight for the ultimate party experience.
- Classic Jägerbomb: Drop a shot of Jägermeister into a glass of energy drink for a high-energy classic.
- Craft Cocktails: Use in bold cocktails like the Jäger Mule or mix with coffee liqueur and cream for a Black Forest twist.
- Gastronomic Pairing: Adds depth to savory sauces or desserts with chocolate, cherries, or dark spice.
Why Jägermeister?
Jägermeister, Wolfenbüttel, Germany, is not just a liqueur—it’s a cultural icon. With a storied past, complex flavor, and loyal global following, it stands as a testament to craftsmanship, boldness, and heritage. From high-energy gatherings to contemplative sips, Jägermeister brings a unique intensity to any moment worth celebrating.
