Nada Fiorenzo

The story of Nada Fiorenzo is a testament to the enduring legacy and passion of four generations of winemakers, each contributing their unique touch to a century-long tradition. From humble beginnings to modern acclaim, the Nada family’s journey is one of resilience, innovation, and a deep-rooted connection to the land.

Carlo Nada: The Pioneer (1880-1950s)
The origins of Nada Fiorenzo trace back to Carlo Nada, an enterprising farmer born in 1880 in the Langa hills. Carlo hailed from a family of poor sharecroppers, yet his vision and determination set the foundation for future generations. In 1921, Carlo purchased the Rombone farm in Treiso, then a part of Barbaresco. Here, he began producing wine, which he sold unbottled to local restaurateurs, establishing the family’s initial foothold in the winemaking industry.

Fiorenzo Nada: The Grape Seller (1923-1980s)
Carlo’s son Fiorenzo inherited a small plot of land in the early 1960s, a fragment of his father’s property divided among his siblings. With limited resources, Fiorenzo decided to discontinue the family’s winemaking operations and instead sold grapes, which were highly sought after by local merchants. This strategic pivot ensured the family’s continued involvement in viticulture, albeit in a different capacity.

Bruno Nada: The Visionary (1951-Present)
Bruno, Fiorenzo’s son, represents the pivotal generation that bridged traditional methods with innovative practices. Born in 1951, Bruno initially left Treiso during the economic boom of the 1960s, pursuing education and a career in teaching. However, his bond with the land remained unbroken. Observing the declining fortunes of grape sellers and the dying out of traditional farmers, Bruno proposed a revolutionary idea: to stop selling grapes and instead, produce and bottle their own wine.

In 1982, with a simple yet transformative vision to use fewer bunches of grapes per vine for better ripening, Bruno convinced his family to take a bold step forward. This year marked the production of the first bottle under the Azienda Agricola Nada Fiorenzo label, a milestone that revived the family’s winemaking legacy with a renewed focus on quality and craftsmanship.

Danilo Nada: The Modern Custodian (1986-Present)
Danilo, Bruno’s son, represents the latest chapter in the Nada family’s storied history. Born in 1986, Danilo’s entry into the family business coincided with a broader renaissance in Piedmontese winemaking. With a strong educational background and fluency in English, Danilo embodies the modern winegrower who respects tradition while embracing contemporary practices. His commitment to sustainable farming and environmental stewardship is evident in every aspect of the vineyard’s management.

Danilo’s dedication has ensured that Nada Fiorenzo continues to thrive, honoring the legacy of his forebears while looking towards the future. His efforts have not only preserved the family’s rich heritage but also positioned their wines on the global stage.

Philosophy and Legacy
The Nada family’s philosophy revolves around capturing the purity of their land’s scents and flavors in every bottle. This approach, initiated by Bruno in the early 1980s, remains central to their winemaking ethos. The family practices natural soil nutrition, enhances biodiversity through cover cropping, and eschews herbicides, maintaining a harmonious relationship with their environment.

Meticulous care is taken at every stage, from manual harvesting to separate vinification of each vineyard parcel. Fermentation respects the natural cycle of the wine, and long aging periods in wood and bottle ensure that each vintage expresses the true character of the land.

Today, Nada Fiorenzo stands as a beacon of traditional yet forward-thinking winemaking. Their story is one of perseverance, innovation, and a profound respect for the land that has sustained them for generations. As they continue to craft exceptional wines, the Nada family’s legacy is projected towards a promising future, rooted in the rich soil of the Langa Hills.

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