Noah Purdom’s journey to crafting Bravado Whiskey is deeply rooted in the rugged charm of Colorado, where his entrepreneurial spirit and love for adventure were shaped. Raised in Loveland, with the Rocky Mountains as his playground, Noah’s passion for mountain biking led him to an early career in bike shops, eventually launching his own business selling bike parts. This experience not only funded his education at the University of Colorado but also instilled in him the discipline and resourcefulness that now define Bravado Whiskey. Guided by the values of innovation and authenticity, Noah’s path from mountain trails to distillery partnerships laid the foundation for a whiskey brand that seeks to challenge conventions.

Inspired by his grandfather’s love for whiskey and a desire to reimagine the spirit for a new generation, Noah founded Bravado Whiskey as a bold departure from the traditional whiskey world. Observing that most brands adhered to outdated norms, he identified an opportunity to create a product that spoke directly to Millennials and Gen Z. The result is a smooth, slightly sweeter whiskey that forgoes the stereotypical burn, crafted with meticulous attention to grain selection and aging techniques. Collaborating with local Colorado distilleries and industry veterans, including experts from the International Whiskey Competition, Bravado Whiskey balances innovation with tradition, utilizing smaller barrels to accelerate aging while achieving depth and complexity.

With its first batch nearly sold out and demand surging, Bravado Whiskey is poised for its next stage of growth. Noah has launched a pre-seed funding round to expand production, broaden distribution, and bring on dedicated sales representatives to meet increasing demand. As a non-distilling producer, Bravado is uniquely positioned to select the best barrels, allowing for a dynamic product lineup without the constraints of traditional aging timelines. Looking ahead, Noah envisions Bravado Whiskey as a modern craft spirit that resonates with today’s consumers, combining minimalist design, innovative flavors, and the essence of Colorado’s pioneering spirit. Bravado is not just a whiskey; it’s a celebration of craftsmanship redefined for the next generation.